I couldn’t wait to turn 15. Just the thought of, legally, being able to drive a car, albeit with my parents tagging along, was exhilarating. The time seemed to drag on and on, though. However, I kept my eyes focused on that day in 1989. Fast forward to my twenties, where driving was more of a chore than the exhilaration I felt during my younger years (Milk? I’ll get it! More groceries? Send me!), time just wouldn’t stand still. Weeks turned to months, then years. Before I knew it I celebrated my 41st birthday but didn’t really feel like I should really be 41. That’s when it hit me – time is flying by, so much has changed, and the last 15 years look nothing like it will in another 15.
In our agency, we focus on senior living, or senior housing, apartments and communities as much as we do for student housing or multifamily marketing. However, the one thing we have noticed in the past 15 years is the growth, no, surge, in marketing to the senior community online. While some of the senior demographic may not be doing the actual search for a trusted senior community, you can bet their adult children and grandchildren are searching online. The art of senior living is also changing to offer many vibrant options for extending each resident’s talent through art, music and community. It is important to be able to relate that in a smart, inviting digital format as well as in your collateral.
Statistically, an online search for senior living is the first place people go to learn more about a community. However, finding that senior living website is the first hurdle many operators or managers face. While there are plenty of services offering paid listings and such, your competitors are also on those same pages. Here’s what we suggest for senior living communities who want more eyeballs on their website:
While driving may no longer excite me like it once did, where marketing will be in the next 15 years certainly does. We Thresholdians are the leading folks driving an agency that helps senior living communities with their marketing. We’re working to provide a glimpse into the future of senior living.
If we can help you, give us a call.