I love my parents. They are a big reason I started my own agency so many years ago. Sure there was some trepidation and fear but I forged ahead. Made my own path, so to speak. They’ve lived up in the Dallas area for nearly 20 years now and recently decided to relocate to be closer to the family in Austin.
So began the trek to find them a place to live – something “nice, elegant, upgraded but affordable,” said my mom. As most of you know, Austin is one of the fastest growing cities in America – all the hip, cool, creative types just can’t get enough. We’re changing the world down here, man! At any rate, we turned our eyes to the quickly growing city of Buda and all the new housing developments under construction.
Visiting the sales centers I realized just how important new development marketing and pre-sales/leasing centers are when you’re, in all essence, selling dirt. Good ‘ole Texas clay. At Threshold, we’ve spent a considerable amount of time developing best-of-class new development creative that gives clients a leg up. Here’s some advice on new development marketing when breaking ground on a new student apartment community, senior housing facility or any new home division:
Now, while this list isn’t all-inclusive it’s a good start to ensuring your new start launches well. Those folks in Buda did a good job at ensuring my parents felt comfortable and excited about that new piece of Texas clay they just purchased. And we’re certainly excited because we now have another set of well-qualified babysitters moving to town.