Experience has shown that retaining residents can be difficult work. The end of an apartment renter’s lease signifies an opportunity for them to explore other housing options. Are there any new communities to explore? Are there existing communities offering a rent concessions or lower rents? Getting the attention of your residents is an important first step in any renewal strategy.
With the biggest sporting event just around the corner (in case you’re living under a rock – the Seahawks and the Patriots will meet in Phoenix on February 1st), the Super Bowl may be a great opportunity to make a super splash with your residents. It’s a perfect time to remind them of why they selected your property to begin with. Perhaps it was the Wine Wednesday events, the well-equipped fitness center or the community gardens; whatever the reason, any resident event is an opportunity to retain your residents. Events don’t need to break the bank and, in fact, usually pay for themselves with just one renewal.
Here are some ideas for the Super Party (or any future event):
Remember, your residents chose you for a reason. Use events to highlight those reasons, build a loyalty program and remember to ask them to renew. And turn Super Parties into Super Renewals with just a little more effort.