What’s That They’re Saying Online?

August 30, 2016
by Mac Mischke

By now, I’m certain that you’ve read an online review about a company, a property, a travel destination, a restaurant, or your favorite celebrity. Whether good or bad, these online reviews provide a “true” glimpse into what your experience might be based on others that have had the pleasure (or displeasure) already. Why are these important to the residential industry? Well, people trust people – even if they don’t “know” them. Negative reviews will significantly damage your brand AND your opportunities to get folks past the Threshold of your community.

So, what can you do as a residential marketing professional? Try these simple steps to get started:

  1. Google your community. See what’s out there and what people are saying. You have to know what you’re up against prior to beginning.
  2. Reserve/claim your community name in as many places as possible (i.e. Google Local, Facebook, Twitter, Tumblr, Domain Name, Instagram, etc…you get the idea, you’re a marketing pro).
  3. Set up Google Alerts.
  4. Create a strategy that will help you tackle the daily (and it is daily) management of your online reputation. If this seems overwhelming because, well, you have many other things on your plate, contact a trusted advisor for recommendations on who can help. The ROI on that simple question will pay off in the short- and long-term.

The Threshold Agency knows a thing or two about online reputation management, so if you’re in the market for some more free advice, shoot us an email or give us a call. Thanks.