oes your company work with student housing, multifamily housing, hotels, resorts or assisted living communities? Are you looking for a way to better market your business to those industries?
As experts in residential marketing, Threshold is able to provide intelligent, nuanced marketing materials and marketing strategies for companies that provide ancillary services to the residential industry.
Whether your company is local or regional, national or international, Threshold can deliver marketing materials that get your name in front of leasing managers and residents. Not only do we know how to speak the language of the industry, we know where your marketing needs to appear to get it in front of decision makers.
Because our staff is filled with industry veterans who have worked in leasing offices themselves, we understand the issues that leasing managers deal with every day. This experience helps us deliver insightful marketing campaigns that reach leasing managers at their pain points. No other marketing agency can provide the same level of industry insight and real-world experience. When you partner with Threshold, you get an inside look at the very industry you're selling your services to.
No matter what ancillary service your company provides, its important to always remember who the target audience is. Rarely is the resident the target audience, rather, the leasing manager or corporate executive will generally be the decision maker. As a result, the messaging must speak to the benefits that your product or service provides to those decision makers.
It’s simple, really. We talk to leasing managers, property managers and other important decision-makers every day. We have extensive knowledge about what these people need out of their ancillary services. That’s how we're able to create a marketing strategy that resonates. Our most popular marketing services include:
It’s important that your brand projects a singular message across a variety of mediums. The Threshold team will sit down with your team and figure out why leasing managers would want to use your brand, then project those benefits in materials that resonate with your audience. We'll fill industry publications with your advertisements and make sure leasing managers stay on the page when they see your brand.
We are well-versed in corporate websites that successfully integrate design, copy and interactive. Few people are busier than leasing managers, and they won't hesitate to click away if your website isn't impressive and engaging.
Our digital team will not only reimagine your website, they'll also make sure you're getting noticed in search results. We even provide clients with our proprietary ThreshBoard digital dashboard, which shows the effectiveness of your digital marketing campaigns and website performance. Isn't it time you knew exactly where your digital marketing dollars were going? We let you track your spend on your own time, with your own digital marketing dashboard.
ThreshBoard also allows our clients to compare their digital marketing results to industry benchmarks. Now, you'll know exactly where you stand.
We'll handle all the Tweeting, posting, snapping and commenting that your brand needs to stay relevant. LinkedIn, Twitter and Facebook each require different strategies, and it takes a team of experts to properly manage each one. We develop social media campaigns that boost employee engagement while making your brand available to customers. We can also track and manage social media accounts to address any and all reputation management needs.
Threshold helped us and our partners find a compelling name and brand position in a competitive market. We achieved our occupancy goals quickly, and our branding played a significant role in our property’s success.- Alex Candia, Kayne Anderson Real Estate