IT'S ALL ABOUT THE HEART WORK.

RESIDENTIAL MARKETING EXPERTS

Senior Living

IS YOUR SENIOR LIVING DESIGN AND MESSAGING IN NEED OF AN UPDATE?

Threshold creates marketing materials and digital campaigns that are meant to appeal to both the potential resident and their family members. We always keep in mind the overarching goal of convincing both sets of decision makers that your senior living community can play the role of not just host, but also caretaker.

The first problem we solve for every senior housing marketing team is property prominence. That is to say, we make sure your target audience will be able to find your property when they Google, “senior living communities near me.” When developing targeted ads via search engines, our digital strategy is tailored to help more families locate your property.

Once your target audience has found your community, the website and subsequent marketing materials must show that you offer more than just a fancy place to call home. The marketing message should also speak to the community’s understanding and ability to take care of the senior’s individual needs.

Is your senior housing marketing in need of updated messaging and design?

Once your target audience has found your community, the website and subsequent marketing materials must show that you offer more than just a fancy place to call home. The marketing message should also speak to the community’s understanding and ability to take care of the senior’s individual needs.

Threshold is able to reimagine and revamp your community’s collateral system to better resonate with today’s more sophisticated senior living market. We love redesigning current systems or designing new digital systems for communities. The most important thing is that your community’s philosophy shines through every brochure and every digital piece.

Let Threshold establish strong messaging and an appropriate tone for your property through our copywriting and design services. We'll create community marketing materials and website design that tells future residents why you care and how you are prepared to address their lifestyle needs.

Call or email Threshold today to get started. We'll work with your team to ensure your marketing materials highlight the amenities and programs that set your property apart from the competition.

NEED AN EXPERT TO HELP CONVINCE FAMILIES THEY'RE MAKING THE RIGHT DECISION?

Dual-audience marketing plays a larger role in senior housing marketing than in most other industries, which is why it's so important to choose a marketing agency with senior living experience. We'll find the right message that will allow your community to appeal to both the senior citizen and their children.

Having toured and worked with assisted living communities in every corner of the country, we know that the family’s decision making process is often long and tedious. The right marketing message speaks to the fact that your assisted living community will be an important part of people’s lives.

Assisted living marketing has become a multi-medium industry. It’s not enough to just have brochures lying on a coffee table anymore. As baby boomers age, senior living communities are having to be more creative in their marketing efforts in order to capture the hearts and minds of families. Families expect marketing to include interactive experiences and aesthetically pleasing digital environments. If your website doesn't strike a chord, families can easily click on over to the next senior living property website that will.

At Threshold, we'll work with your marketing team to find ways to improve both your brand’s message and they way that message is delivered. We don't stop once we've created beautiful marketing materials, we push further to deliver the most immersive experience possible for your customers. From the first Google search result to the moment the family walks into your office, Threshold marketing materials will make your prospective residents feel confident in their decision.

When it's time for your community to set itself apart with inspired senior living marketing ideas, let Threshold handle your needs for websites, brochures, information packets and more. We can also improve your community’s digital presence, which is becoming more and more necessary as seniors acclimate to smartphone technology.

Give us a Call or Email Threshold today to get started. We'll work with your team to ensure your marketing materials highlight the amenities and programs that set your property apart from the competition.

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