Taylor Dickmann

In 2024, local SEO is no longer just an option for real estate businesses—it’s essential. With the growing importance of online search in the real estate industry, competition for visibility is fiercer than ever. Potential renters and buyers are using search engines to find properties near them, making local SEO a powerful tool for ensuring your listings appear in the right searches. To stay competitive and round out their digital presence, real estate businesses must master local SEO strategies to improve their rankings, attract qualified leads, and drive more traffic.

the importance of local SEO for real estate businesses.

Local SEO focuses on optimizing your business’s online presence to appear in geographically related searches. For real estate, this is crucial, as prospective tenants or buyers are almost always searching for properties in specific areas. Local SEO helps real estate agencies, apartment complexes, and property managers stand out in search results, particularly on Google, which dominates the market for search.

In 2024, where virtual tours, online leasing, and mobile search have become the norm, the competition to rank highly in local searches has intensified. Appearing in Google’s coveted “Local Pack” (the top three local results that appear with a map) can drastically increase visibility and bring more qualified traffic to your website or property listings. A well-optimized local SEO strategy can make sure your business is found by the right people at the right time, driving both leads and conversions.

optimizing google business profile.

One of the most powerful tools in local SEO is the Google Business Profile (GBP). GBP helps businesses manage their presence across Google Search and Google Maps, providing essential information to prospective renters right in the search results.

tips for optimizing your google business profile:

• Complete All Information: Ensure your GBP is fully filled out with accurate details. Include your business hours, address, phone number, and website. Be sure to add up-to-date photos of your properties to make a strong first impression.
• Use Keywords in Descriptions: Optimize your profile description with location-specific keywords, such as “luxury apartments in [city]” or “student housing near [university].” This helps your business show up in relevant local searches.
• Encourage and Manage Reviews: Google reviews significantly impact local rankings and consumer trust. Encourage satisfied tenants or buyers to leave positive reviews and respond professionally to any feedback, whether it’s good or bad. Engaging with reviews shows you are active and care about your customers.

localized content and keywords.

Creating localized content is key to improving your local SEO. This involves developing content that speaks directly to the needs and interests of your target audience in specific locations. For real estate, this could mean creating neighborhood guides, blogs about local amenities, or highlighting events in the area.

tips for localized content:

• Location-Specific Pages: If you manage properties in multiple areas, create individual landing pages for each location. These pages should be optimized with local keywords and include information relevant to that specific area.
• Localized Blog Content: Writing about local events, neighborhood highlights, and property-related topics with local keywords can further boost your visibility in search results.

mobile optimization & voice search.

With the rise of mobile-first indexing, Google now prioritizes websites that are optimized for mobile devices. For real estate businesses, where many users browse listings on their smartphones, ensuring your website is mobile-friendly is crucial for both user experience and SEO.

mobile optimization best practices:

• Ensure Website Responsiveness: Your site should automatically adjust to fit different screen sizes. This ensures users have a seamless experience, whether they’re viewing your site on a phone, tablet, or desktop.
• Improve Page Speed: Slow-loading websites can hurt both your user experience and your SEO rankings. Use tools like Google PageSpeed Insights to identify ways to speed up your site.
• Optimize for Voice Search: With the increasing use of voice-activated assistants like Siri and Google Assistant, optimizing for voice search can give you a competitive edge. Voice search queries tend to be longer and more conversational, so make sure your content addresses common questions like “What’s the best neighborhood for families in [city]?” or “Affordable apartments near [landmark].”

to wrap things up.

Mastering local SEO is critical for real estate businesses looking to increase visibility and attract more local leads in 2024. By optimizing your Google Business Profile, creating localized content, building local backlinks, and ensuring your site is mobile-friendly, you can improve your search rankings and stay ahead of the competition. With the right strategies in place, local SEO can drive more traffic to your site, generate high-quality leads, and ultimately help you close more deals.

how Threshold can help with local SEO.

At our agency, we specialize in local SEO strategies tailored specifically for the real estate industry. We offer comprehensive Google Business Profile (GBP) management, ensuring your profile is fully optimized with accurate information, engaging photos, and location-specific keywords. Our team also manages daily GBP posts, keeping your profile active and relevant.

Additionally, if you partner with us on your website, we ensure responsiveness and fast page speed, as well as other technical SEO tactics that play a role in local rankings. Our expertise in mobile optimization and technical SEO ensures your website performs well on all devices, helping you stay competitive in today’s mobile-first world.

Let us help you master local SEO and drive growth in 2024.