A BRIEF HISTORY
OF THRESHOLD.
Threshold founded with just 2 employees
The THeam worked from a small loft apartment–turned office, where close quarters build strong camaraderie
Expanded to 5 THeammates
First Holiday Craft Party — so successful it became an annual tradition
Launched first digital campaigns
Added 5 new THeammates to become a THeam of 10
Outgrew the loft and moved to our Austin office on South 2nd Street
Created our original Core Values
First Cinco de Mayo Party
Launched a promotional product distribution service, which would later become our sister company, PromoShak
Started our Threshold Hero Wall, allowing our teammates to show who they admire
Kicked off first annual Strategy Day to plan for the following year
First Everyone Event— the boat party that would become our most cherished annual tradition
Shared our wealth of knowledge with our teammates by kicking of our H2HHs (How-To Happy Hours)
Bowling Extravaganza for the Holiday Party
Full-service Digital Department established
First Hatch Chili Potluck
Named Google Premier Partner
Expanded to 22 THeammates
First Pumpkin Carving Contest
Best Leasing & Marketing Innovator Award for work on the TODD student living brand
This year’s holiday party: flexing our skills at Top Golf
Initiated new company perks for employees, including a gym stipend, weekly lunches, and designated work from home days
More THeammates means more space! We expand into the office next door
Acquired Carve agency based in ON, Canada, rebranded as Threshold/Carve
Grew to a THeam of 29 employees
Secured a spot as one of the top 50 fastest-growing companies in Central Texas, ranked by the Austin Business Journal
Celebrated the holiday spirit with an All Night Karaoke Holiday Party
Launched PromoShak
Expanded our client base to over 400 properties
Formed a Threshold Culture Committee
Ranked #1158 on Inc. 5000 list
Unveiled 5 Year Anniversary Gifts at The Everyone Event
Zeroed in on our growing expertise within real estate marketing, officially establishing it as our professional niche
Celebrated the holiday season in style with a classic Ugly Sweater Party
Ranked among the top 50 fastest-growing companies in Central Texas once again in Austin Business Journal
Formed new internal committees focused on client relations employee development and support, and party planning
Launched new website & new branding
Launched new Company Values
Named Facebook Preferred Partner
Celebrated Pride as a THeam
Kept things fun and mysterious with a speakeasy event with our clients
Inaugural Threshold Employee of the Year awarded at The Everyone Event
Senior Leadership Team reaches 50% female leadership
Named Adweek’s 90th Fastest Growing Agency globally
Who says holiday parties can’t have an element of suspicion? Our Murder Mystery theme certainly had everyone on their toes!
Won 4 MarCom Awards for creative branding and design projects
New and improved Client Reporting Dashboard
Juneteenth is added as an official company holiday
Transitioned our THeam to remote work in response to the COVID-19 pandemic
Kicked off the first round of ThreshTank, drawing innovative ideas from our THeam
Won 6 MUSE Awards for creative branding and design projects
Adjusting to the COVID-19 pandemic meant our holiday party looked a little different this year: socially distanced at a drive-in movie
Launched YouTube Services
We renewed our vision to better reflect our values and who we are as a company
Changed the name of our annual strategy day to Game Plan
Fully integrated PromoShak back into the family of companies under Threshold
Hosted our first in-person event with clients since the pandemic!
Won 4 Indigo Awards
Had a stellar The Everyone Event—virtual edition
Launched ThreshWins, a peer-to-peer celebration of great work
401k benefits program launched in the US
We piloted CTV services for the first time, pushing our capabilities for what we can offer our clients
Created our Equity, Diversity, and Inclusion Committee
Our bi-annual Mentorship Program launched
We created new policies and procedures to better the lives of our THeam, including a Mental Health Support Playbook, and our Parental Leave Policy
In-person client conferences resumed at the end of the year, and we couldn’t have been happier
Kept the virtual working spirits up by launching monthly THeam challenges, including a 30-day squat challenge, a 30-day plank challenge, and a 30-day walking challenge
Implemented our recurring fee website model and signed up close to 100 properties in our first year, wow!
Officially launched Hulu as part of our CTV services, expanding our digital marketing
Our Canadian office moved from Kitchener to SeaWay Coworking in Kingston, ON. Pretty cool, eh?
Launched our quarterly Cross-Departmental Shadowing program to give THeam members the opportunity to learn more about other roles and responsibilities
For the first time since 2019, The Everyone Event took place in person, bringing the entire THeam to Austin to celebrate!
Took over on more than 100 financial institutions’ digital marketing throughout the United States
Piloted a new Google service for our digital marketing clients called Performance Max
By the end of the year, our THeam spanned all five time zones in North America
Added a new and improved TikTok Ads digital marketing service
Reorganized our agency into three different departments (Creative, Digital, and Promotional) in order to ensure we’re doing the best work for our clients in the most efficient way possible
Won an Interface Student Housing Award for Best Community Name
Hired Threshold’s first COO!
Moved our offices to a new coworking space, fully embracing the current hybrid/remote work environment
Launched newly created websites for one of our clients with game-changing integration into Entrata
Launched our first-ever e-commerce website
Launched our very own Threshold brand refresh, ushering in TH 4.0
Implemented a new vision, mission, and company-wide values that continue to inspire the work we do
The Digital THeam put its heads together to provide even better reporting
