A BIT ABOUT THRESHOLD
& WHAT MAKES US SO FUN.
Thanks for saying hi.
/ˈthreshˌ(h)ōld/
{
We believe in the power of collaboration to overcome challenges. Thought leadership is at the heart of everything we do at Threshold.
{Billy Wilkinson, Chief Executive Officer, Threshold
Title
We opened our doors in 2013 and haven’t stopped innovating since. Continually cultivating a THeam of creative right-brainers and digital magicians, we develop award-winning branding and strategic marketing throughout all of North America. It’s our perfect balance of professionalism and fun that makes us so great to work with. Or so our clients tell us.
OUR SENIOR
LEADERSHIP TEAM
THE FUN STUFF
BILLY
WILKINSON
chief executive officer
Billy is the President and Chief Executive Officer of Threshold’s family of companies, including Threshold and PromoShak. With over 25 years of experience, he has created empathetic sales and marketing machines, delivered influential communications, and created order from chaos to move businesses forward. Entrepreneurial, influential, and financially savvy, he has delivered billions of dollars in leads and revenue to his clients.
Throughout Billy’s career, he has proven an innate ability to forge mutually beneficial relationships with stakeholders and build consensus by creating a compelling story around financial data/metrics in a way that commands listeners’ attention, earns people’s trust, and results in a thorough understanding of the path forward. In his current role as CEO at Threshold, the company has garnered many awards for its amazing creative work, being one of the fastest-growing companies in the US, and one of the fastest-growing agencies globally. In 2020, he was named one of the 40 over 40 recipients as one of the most talented and accomplished people transforming the United States advertising industry.
Billy prides himself on being a leader with a repeated history of success building, coaching, and mentoring strong, cohesive teams; championing change in fast-paced organizations, and quickly achieving profitability in previously unprofitable accounts/companies.
When Billy's not working he's: playing tennis or golf, traveling with his family, or grillin'.
Throughout Billy’s career, he has proven an innate ability to forge mutually beneficial relationships with stakeholders and build consensus by creating a compelling story around financial data/metrics in a way that commands listeners’ attention, earns people’s trust, and results in a thorough understanding of the path forward. In his current role as CEO at Threshold, the company has garnered many awards for its amazing creative work, being one of the fastest-growing companies in the US, and one of the fastest-growing agencies globally. In 2020, he was named one of the 40 over 40 recipients as one of the most talented and accomplished people transforming the United States advertising industry.
Billy prides himself on being a leader with a repeated history of success building, coaching, and mentoring strong, cohesive teams; championing change in fast-paced organizations, and quickly achieving profitability in previously unprofitable accounts/companies.
When Billy's not working he's: playing tennis or golf, traveling with his family, or grillin'.
THE FUN STUFF
STEVE
GEARHART
chief operating officer
Steve joined Threshold as Chief Operating Officer in early 2024. He enjoys working on work projects at the intersection of business operations, technology, and data analytics. Prior to joining Threshold, Steve was a managing director at a real estate private equity firm and held a number of leadership positions at a private equity-owned real estate operating company.
Steve has a Ph.D. in electrical engineering from the University of Michigan (Go Blue!) and an MBA from the Kellogg School of Management at Northwestern University.
When Steve’s not working, he is spending time with his dog Béla, practicing pilates, developing photos in his black and white film darkroom, and working to improve his cooking skills.
Steve has a Ph.D. in electrical engineering from the University of Michigan (Go Blue!) and an MBA from the Kellogg School of Management at Northwestern University.
When Steve’s not working, he is spending time with his dog Béla, practicing pilates, developing photos in his black and white film darkroom, and working to improve his cooking skills.
THE FUN STUFF
MICHAEL
HUEREQUE
EVP, revenue generation
Michael is a seasoned marketing executive with extensive experience across multifamily, student housing, build-to-rent, self-storage, and retail. Throughout his career, he has led national marketing organizations, built high-performing digital and creative teams, and put scalable systems in place that directly improve leasing performance, customer acquisition efficiency, and portfolio profitability.
Before joining Threshold, Michael served as Executive Director of Marketing at Coastal Ridge Real Estate, where he led a 19-person in-house marketing group responsible for brand strategy, digital performance, creative, and analytics across a diverse national portfolio.
Before that, he cofounded and served as Executive Vice President at Agency FIFTY3, helping grow the agency while driving measurable gains in occupancy, retention, and full-funnel marketing outcomes for real estate clients.
As EVP of Revenue Generation at Threshold, Michael leads our national growth strategy, unifies sales and client success, and drives expansion across website products, digital marketing services, and emerging solutions. His focus is on building a scalable, predictable revenue engine that strengthens Threshold’s market position and delivers meaningful value for clients in real estate, financial services, and professional legal services.
For Michael, the best evening is spent watching Mean Girls—his all-time favorite movie. Don’t ask him about the remake unless you want to make enemies.
Before joining Threshold, Michael served as Executive Director of Marketing at Coastal Ridge Real Estate, where he led a 19-person in-house marketing group responsible for brand strategy, digital performance, creative, and analytics across a diverse national portfolio.
Before that, he cofounded and served as Executive Vice President at Agency FIFTY3, helping grow the agency while driving measurable gains in occupancy, retention, and full-funnel marketing outcomes for real estate clients.
As EVP of Revenue Generation at Threshold, Michael leads our national growth strategy, unifies sales and client success, and drives expansion across website products, digital marketing services, and emerging solutions. His focus is on building a scalable, predictable revenue engine that strengthens Threshold’s market position and delivers meaningful value for clients in real estate, financial services, and professional legal services.
For Michael, the best evening is spent watching Mean Girls—his all-time favorite movie. Don’t ask him about the remake unless you want to make enemies.
THE FUN STUFF
ABBY
BARNES
director, digital marketing
Abby joined Threshold in 2019 as a Senior Client Success Manager responsible for strategically leading and growing a diverse portfolio of digital marketing and creative clients. As Abby delved deeper into digital marketing and analytics, her passion truly ignited. Today, she proudly leads the charge as Director of Digital Marketing.
Abby holds a B.S. in Communication Studies from the University of Texas at Austin (Hook ‘em Horns!). With over a decade of marketing experience, she’s become a go-to expert, specializing in real estate and financial institution marketing.
Abby and her team are focused on driving innovation in strategy and products, constantly pushing the boundaries of what’s possible in the digital landscape. Her data-driven mindset helps to translate data into actionable insights that drive results for our clients.
But what truly sets Abby apart is her knack for collaboration. Whether it’s working closely with her peers or partnering with our clients, she’s all about strengthening relationships and delivering unmatched digital success.
When Abby’s not working she’s: hiking, mountain biking, or catching up on a good TV show
Abby holds a B.S. in Communication Studies from the University of Texas at Austin (Hook ‘em Horns!). With over a decade of marketing experience, she’s become a go-to expert, specializing in real estate and financial institution marketing.
Abby and her team are focused on driving innovation in strategy and products, constantly pushing the boundaries of what’s possible in the digital landscape. Her data-driven mindset helps to translate data into actionable insights that drive results for our clients.
But what truly sets Abby apart is her knack for collaboration. Whether it’s working closely with her peers or partnering with our clients, she’s all about strengthening relationships and delivering unmatched digital success.
When Abby’s not working she’s: hiking, mountain biking, or catching up on a good TV show
THE FUN STUFF
HEATHER
FORD
director, creative services
Heather brings over 15 years of experience in design, web development, and creative leadership to Threshold. Since joining in 2011, she has grown alongside the agency, expanding her skill set from graphic design into web development, progressing into senior leadership, and ultimately leading the creative team with a holistic, hands-on approach.
With a strong foundation in design and in-depth technical experience building and managing websites, Heather bridges the gap between creative vision and technical execution. She is known for guiding multidisciplinary teams to deliver thoughtful, high-impact design and web experiences that drive results while staying on brand, on budget, and on schedule. Her role frequently spans creative direction, project leadership, copywriting, and cross-team collaboration—ensuring clarity, consistency, and quality at every stage of a project.
Heather holds a Bachelor of Applied Arts from Sheridan College and a Diploma of Graphic Design from Conestoga College in Ontario, Canada. As Threshold’s longest-tenured team member, she brings deep institutional knowledge and a genuine passion for helping both clients and teammates succeed.
When she isn’t working, you can find her drawing on her digital tablet, baking something delicious, watching MMA or pretending to be a dragon with her son.
With a strong foundation in design and in-depth technical experience building and managing websites, Heather bridges the gap between creative vision and technical execution. She is known for guiding multidisciplinary teams to deliver thoughtful, high-impact design and web experiences that drive results while staying on brand, on budget, and on schedule. Her role frequently spans creative direction, project leadership, copywriting, and cross-team collaboration—ensuring clarity, consistency, and quality at every stage of a project.
Heather holds a Bachelor of Applied Arts from Sheridan College and a Diploma of Graphic Design from Conestoga College in Ontario, Canada. As Threshold’s longest-tenured team member, she brings deep institutional knowledge and a genuine passion for helping both clients and teammates succeed.
When she isn’t working, you can find her drawing on her digital tablet, baking something delicious, watching MMA or pretending to be a dragon with her son.
WINNING FOR OUR CLIENTS
a little history about us
Wondering how we got all this expertise? See the full story and discover where we started, how we’ve grown, and what makes us who we are today. We’re pretty proud of it.
CONTACT
we’d love to meet you.
Our very first client is still with us today, and we’d say there’s a reason for that. Our energetic team gets down to business when needed, and not without making strong client relationships along the way. Let’s take this partnership to the next level.