The start of a new year is the perfect time to take your digital marketing strategy to the next level. Resolutions aren’t just for personal growth – they’re essential for your business too. The best part? They don’t have to be overwhelming.
To help you stay ahead of the game in 2025, we’ve outlined five marketing resolutions that are practical, impactful, and designed to deliver real results in today’s digital marketing space.
prioritize personalization.
Personalization isn’t just something nice to offer as a bonus. In today’s landscape, it’s expected. Research shows that 80% of customers are more likely to purchase from a brand that offers tailored experiences. Personalized marketing builds trust, loyalty, and stronger connections with your audience.
how to do it:
Use email marketing platforms with automation capabilities to deliver personalized content.
Incorporate dynamic website content, such as product recommendations based on user behavior.
Segment your audience into smaller, more specific groups for targeted messaging.
refresh your seo strategy.
SEO is a long game, but the rules change constantly. Updating your SEO strategy ensures you’re ranking for the right keywords and meeting the latest search engine guidelines.
quick wins:
Audit your keyword list to target long-tail phrases that match user intent.
Optimize your meta descriptions and title tags to boost click-through rates.
Add internal links to connect related content and improve navigation.
double down on analytics.
Your data tells a story – if you know how to read it. Analytics help you identify what’s working, what’s not, and where to allocate your resources for maximum impact.
how to do it:
Use GA4 (Google Analytics) to track user behavior, conversions, and engagement.
Set measurable KPIs for campaigns, such as cost per lead (CPL) or click-through rate (CTR).
Regularly review data to spot trends and make informed decisions.
example: If a campaign is generating high traffic but low conversions, analyze the user journey to find drop-off points and adjust accordingly.
embrace video marketing.
Video content will make up 82% of internet traffic in 2025. It’s engaging, shareable, and perfect for communicating complex ideas in a digestible way.
ideas to try:
Create product demos or tutorials to showcase your offerings.
Post behind-the-scenes videos to humanize your brand.
Use platforms like TikTok, Instagram Reels, or YouTube Shorts for short-form video content.
optimize your website.
Your website is your digital hub. A well-optimized site can improve user experience, boost conversions, and strengthen your overall brand presence.
key focus areas:
Reduce page load times to keep visitors engaged.
Ensure mobile responsiveness to cater to on-the-go users.
Update content to reflect your 2025 messaging and goals.
set your goals today.
Resolutions without a plan are just dreams. Let Threshold help you create a roadmap for success – schedule a consultation to craft a strategy tailored to your business today.
start the year strong with a website health check.
Your website is the heart of your digital strategy. It’s your virtual handshake, storefront, and lead generator all rolled into one. But if it’s slow, hard to navigate, or packed with outdated content, it could be costing you conversions, search rankings, and customer trust.
With 2025 in full swing, it’s the perfect time for a website audit. Don’t worry – it’s easier than you think. A little effort now can go a long way in making your website a high-performing powerhouse all year long.
test your page load times.
Studies show that 40% of visitors will abandon a site if it takes more than 3 seconds to load. Slow pages hurt your user experience, search rankings, and bottom line.
Use tools like Google PageSpeed Insights or GTmetrix to measure load times and identify problem areas. Common culprits include:
Oversized image files
Too many plugins or widgets
Outdated hosting
Pro Tip: Compress images and upgrade your hosting plan if needed to handle increased traffic.
check for mobile-friendliness.
With 58.43% of global web traffic coming from mobile devices, a mobile-friendly design is non-negotiable. Google also prioritizes mobile-first indexing, meaning mobile usability affects your search rankings.
Use Google’s Mobile-Friendly Test to see how your site performs on different devices.
Focus on:
Ensuring buttons and links are easy to tap.
Optimizing font sizes for smaller screens.
Avoiding intrusive pop-ups that block content.
update your content.
Content that’s outdated or irrelevant can damage your credibility and hurt SEO rankings. Fresh content keeps visitors engaged and helps you rank for current keywords.
One way to start the healing process is to conduct a content audit. Look for:
Blog posts or pages with outdated statistics or references.
Broken links or missing images.
Opportunities to optimize older content for new keywords.
Pro Tip: Revamped blog posts can increase traffic by up to 30% without creating entirely new content.
test navigation for usability.
Visitors should be able to find what they need in three clicks or fewer. Clunky menus or confusing layouts will have them hitting the back button fast.
Use heatmaps and analytics tools to see how visitors interact with your navigation. Simplify menus, add breadcrumbs, and ensure CTAs are visible and clear.
example: If your navigation includes redundant or overly detailed submenus, consolidate them into broader categories.
secure your site.
Security breaches can cost you more than just trust. They can also lead to fines, downtime, and lost business. Plus, Google flags sites without HTTPS as “not secure,” which can deter visitors.
what you can do:
Verify your SSL certificate is active.
Update plugins and CMS software regularly.
Implement strong password policies for admin accounts.
ready to optimize?
Your website deserves to be your greatest asset, not your biggest stressor. A quick audit now will set you up for success all year long.
In 2024, local SEO is no longer just an option for real estate businesses—it’s essential. With the growing importance of online search in the real estate industry, competition for visibility is fiercer than ever. Potential renters and buyers are using search engines to find properties near them, making local SEO a powerful tool for ensuring your listings appear in the right searches. To stay competitive and round out their digital presence, real estate businesses must master local SEO strategies to improve their rankings, attract qualified leads, and drive more traffic.
the importance of local SEO for real estate businesses.
Local SEO focuses on optimizing your business’s online presence to appear in geographically related searches. For real estate, this is crucial, as prospective tenants or buyers are almost always searching for properties in specific areas. Local SEO helps real estate agencies, apartment complexes, and property managers stand out in search results, particularly on Google, which dominates the market for search.
In 2024, where virtual tours, online leasing, and mobile search have become the norm, the competition to rank highly in local searches has intensified. Appearing in Google’s coveted “Local Pack” (the top three local results that appear with a map) can drastically increase visibility and bring more qualified traffic to your website or property listings. A well-optimized local SEO strategy can make sure your business is found by the right people at the right time, driving both leads and conversions.
optimizing google business profile.
One of the most powerful tools in local SEO is the Google Business Profile (GBP). GBP helps businesses manage their presence across Google Search and Google Maps, providing essential information to prospective renters right in the search results.
tips for optimizing your google business profile:
Complete All Information: Ensure your GBP is fully filled out with accurate details. Include your business hours, address, phone number, and website. Be sure to add up-to-date photos of your properties to make a strong first impression.
Use Keywords in Descriptions: Optimize your profile description with location-specific keywords, such as “luxury apartments in [city]” or “student housing near [university].” This helps your business show up in relevant local searches.
Encourage and Manage Reviews: Google reviews significantly impact local rankings and consumer trust. Encourage satisfied tenants or buyers to leave positive reviews and respond professionally to any feedback, whether it’s good or bad. Engaging with reviews shows you are active and care about your customers.
localized content and keywords.
Creating localized content is key to improving your local SEO. This involves developing content that speaks directly to the needs and interests of your target audience in specific locations. For real estate, this could mean creating neighborhood guides, blogs about local amenities, or highlighting events in the area.
tips for localized content:
Location-Specific Pages: If you manage properties in multiple areas, create individual landing pages for each location. These pages should be optimized with local keywords and include information relevant to that specific area.
Localized Blog Content: Writing about local events, neighborhood highlights, and property-related topics with local keywords can further boost your visibility in search results.
mobile optimization & voice search.
With the rise of mobile-first indexing, Google now prioritizes websites that are optimized for mobile devices. For real estate businesses, where many users browse listings on their smartphones, ensuring your website is mobile-friendly is crucial for both user experience and SEO.
mobile optimization best practices:
Ensure Website Responsiveness: Your site should automatically adjust to fit different screen sizes. This ensures users have a seamless experience, whether they’re viewing your site on a phone, tablet, or desktop.
Improve Page Speed: Slow-loading websites can hurt both your user experience and your SEO rankings. Use tools like Google PageSpeed Insights to identify ways to speed up your site.
Optimize for Voice Search: With the increasing use of voice-activated assistants like Siri and Google Assistant, optimizing for voice search can give you a competitive edge. Voice search queries tend to be longer and more conversational, so make sure your content addresses common questions like “What’s the best neighborhood for families in [city]?” or “Affordable apartments near [landmark].”
to wrap things up.
Mastering local SEO is critical for real estate businesses looking to increase visibility and attract more local leads in 2024. By optimizing your Google Business Profile, creating localized content, building local backlinks, and ensuring your site is mobile-friendly, you can improve your search rankings and stay ahead of the competition. With the right strategies in place, local SEO can drive more traffic to your site, generate high-quality leads, and ultimately help you close more deals.
how Threshold can help with local SEO.
At our agency, we specialize in local SEO strategies tailored specifically for the real estate industry. We offer comprehensive Google Business Profile (GBP) management, ensuring your profile is fully optimized with accurate information, engaging photos, and location-specific keywords. Our team also manages daily GBP posts, keeping your profile active and relevant.
Additionally, if you partner with us on your website, we ensure responsiveness and fast page speed, as well as other technical SEO tactics that play a role in local rankings. Our expertise in mobile optimization and technical SEO ensures your website performs well on all devices, helping you stay competitive in today’s mobile-first world.
Let us help you master local SEO and drive growth in 2024.
When First Savings Bank wanted to go beyond “good enough” with their marketing efforts, they turned to us. Known for offering stellar personal and business accounts, they needed a boost to differentiate themselves in a crowded market.
Our goal? To help them open 463 new accounts and achieve a 20% lift in customer acquisition. Spoiler alert: we did that – and so much more.
the challenge: standing out in a saturated market.
First Savings Bank had been doing well, but that wasn’t enough for their standards. In a financial world where competition is fierce, they struggled to make their brand stand out. Their existing marketing was solid but lacked the punch needed to reach the next level of growth.
That’s where we stepped in.
We saw an opportunity to elevate their strategy with bold, high-performance ads that would resonate with their target audience. We carefully considered their customers’ geographic locations, buying patterns, and lifecycle stage to craft a strategy that would grab attention and convert leads into customers.
the big dream: building a marketing funnel that crushes it.
First Savings Bank had clear goals: open 463 new accounts and achieve a 20% increase in customer acquisition. But we didn’t just want to meet those goals; we aimed to exceed them.
the strategy: focusing on what makes first savings bank special.
To kick things off, we honed in on First Savings Bank’s unique products, including Kasasa Cash Back, Kasasa Cash, and Kasasa Eats. Keep in mind, these weren’t your run-of-the-mill banking products – they were different, and we knew that was our ticket to success.
We opted for an omni-channel marketing strategy, casting a wide net to capture more leads across multiple platforms, from Google Search to Facebook, Instagram, and programmatic digital display platforms. Our ads were tailored to speak the language of First Savings Bank’s ideal customers and highlight what set the bank apart.
phase one: research, research, research.
Before launching, we dove deep into research. We explored the target audience, analyzed the competition, and fine-tuned the messaging to ensure it hit home. The goal was simple: make sure every word and image spoke directly to the people who’d care the most about First Savings Bank’s offerings.
phase two: launching across multiple channels.
With our research in hand, we rolled out campaigns across Google Search, Instagram, Facebook, and programmatic display ads. The results? They far surpassed the goals.
And those account numbers? We exceeded the original goal of 463 new accounts, closing with 638 new accounts by April 1st, 2024. That’s a 27.5% lift in customer acquisition, well above the projected 20%.
The high click-through rates (CTR) on paid search campaigns showed us that our ads were not only seen but genuinely resonated with the audience. And when you combine that with strong engagement across social platforms like Facebook and Instagram, it’s clear the strategy worked.
why it worked.
By zeroing in on First Savings Bank’s strengths, we were able to create ads that didn’t just attract attention but actually convinced people to open accounts. Kasasa Cash Back, Kasasa Cash, and Kasasa Eats are unique products, and by showcasing them in a way that felt personal and relatable, we helped drive real results.
to wrap things up.
At the end of the day, our partnership with First Savings Bank was a major success. Not only did we help them hit their goals, but we also positioned them for continued growth in a tough market. By leveraging their unique product offerings and engaging the right audience at the right time, we helped them exceed expectations and stand out from the competition.
SEO (Search Engine Optimization) is a term that gets thrown around a lot in marketing, but for financial services? It’s more like the unsung hero of digital strategies. In a world where people are looking for the best credit union, mortgage lender, or banking app with just a quick Google search, SEO is the key to making sure your financial institution shows up when (and where) it matters most.
So, let’s break down why SEO is crucial for financial services marketing and, more importantly, how Threshold can give your SEO a boost—because we’re not just about keywords, we’re about driving real, measurable results.
seo builds trust in the financial world.
Let’s be honest—trust is everything in financial services. People need to know they can rely on your institution to handle their money, savings, loans, and more. And when it comes to digital trust, Google is often the gatekeeper. A high-ranking search result sends a signal to potential customers that your business is reputable, credible, and safe.
But it’s not just about landing on page one (although that’s important). It’s about being there consistently with relevant, informative content. Your SEO strategy should focus on positioning your institution as a trustworthy source of information on financial products, services, and solutions. And that’s where Threshold comes in. We design digital marketing strategies and websites that are built on solid SEO foundations, ensuring your institution stands out in a sea of competition.
local seo = local customers.
Most people looking for financial services want something close to home. Local SEO is essential for financial institutions that want to capture customers in specific areas. Think of people searching for terms like “best credit union near me” or “affordable mortgage lenders in [city].” Local SEO helps you show up in these searches with relevant, geo-targeted content.
Here at Threshold, we specialize in local SEO that drives nearby customers to your digital doorstep (and eventually, your physical one). From optimizing your Google Business Profile to adding localized content to your site, we know how to make sure you’re visible to the people who matter most—your local community.
SEO for financial services isn’t just keywords.
Sure, keywords are a big part of SEO. But for financial institutions, it’s more about intent. People searching for financial products aren’t just browsing—they’re looking to make decisions. That means your content needs to provide value right away. Are you answering their questions? Solving their problems? Helping them compare products?
With SEO strategies tailored for financial services, you can create content that not only ranks well but also speaks directly to your customers’ needs. Whether it’s blog posts explaining the difference between fixed and variable interest rates or landing pages breaking down your loan application process, Threshold helps craft content that converts—not just content that ranks.
mobile-first SEO is a must.
Everyone’s searching on their phones these days—especially when it comes to financial services. Whether they’re checking interest rates on the go or looking up a nearby ATM, customers expect a seamless mobile experience. That means your website needs to be fast, mobile-friendly, and easy to navigate if you want to rank well in search engines.
At Threshold, we don’t just build websites—we build mobile-optimized sites that Google (and your customers) love. Our web development team works alongside our SEO experts to ensure every page of your site loads quickly and looks great on any device. Plus, we stay ahead of Google’s mobile-first indexing practices, so you’re never caught off guard.
compliance, compliance, compliance.
SEO for financial services comes with a unique challenge: compliance. You can’t just throw out content full of keywords and call it a day. Financial institutions are subject to strict regulations, and your SEO strategy has to reflect that. Everything from your website copy to your blog content needs to meet compliance standards without sacrificing creativity or readability.
Threshold understands the fine line between SEO and compliance. We know how to create compelling, optimized content that meets regulatory guidelines while still engaging your audience. No keyword stuffing here—just clean, clear content that serves both your customers and the law.
analytics and reporting: know what’s working.
SEO isn’t a one-and-done thing. It requires constant tweaking and adjustments based on performance. How do you know if your SEO efforts are paying off? That’s where analytics come in. From tracking keyword rankings to analyzing website traffic, you need to know what’s working and what isn’t so you can refine your strategy.
Threshold takes the guesswork out of SEO with data-driven insights. We monitor and optimize your campaigns, providing regular reports on traffic, engagement, and conversions. You’ll know exactly where your SEO strategy is hitting (and where it needs some fine-tuning) to keep improving your rankings.
let’s boost your seo game.
At the end of the day, SEO is about one thing—getting more eyes on your financial institution. And not just any eyes, but the right ones: people looking for the services you provide. With SEO baked into everything we do, from website development to digital marketing campaigns, Threshold ensures that your financial institution ranks where it matters most.
Want to know how we can take your SEO to the next level? Let’s chat—because we’ve got the strategies that get results. Your customers are searching—make sure they find you first.
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
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about the author.
Ava is the SEO & Paid Media Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold social channels, blog content, and SEO maintenance. She also aids in digital marketing strategies as a part of the activation team, focusing on setups and optimizations of campaigns ranging from organic social media to paid display, and all the fun bits in between.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her two dogs, Miska and Noodle, & two cats, T’Challa and Ada.
Ava Page-Arnold
Ava Page-Arnold
Taylor Dickmann
