Our Game-Changing Apartment Marketing Tool

January 23, 2017
by Mac Mischke

Keeping track of apartment marketing campaigns used to be like packing for a vacation in the 90s. Remember when you had to pack way too many different gadgets before boarding your plane? You had to keep track of your cell phone, your iPod, your digital camera, your laptop and your camcorder. Not to mention your boarding pass, some maps, and a bunch of batteries to keep everything running. It was a hassle.

These days, all those things live inside your smartphone. Life is easier when everything you need is in one place. At Threshold, we decided to apply the same principles to tracking and reporting on our digital marketing ideas for apartment communities.

Introducing ThreshBoard, our brand new real-time digital reporting dashboard. Lets break down what that means.

Brand New – We created the software in-house so its customized for the residential industry.

Real-Time – The data is constantly updated so you’re seeing up to the minute campaign results.

Digital Reporting Dashboard – A dashboard displays multiple channels of information in one place. Clients will have full access to the ThreshBoard where they can view all their analytics at once, instead of having to comb through different sets of data.

So why does ThreshBoard exist? At Threshold, we’re always trying to think of ways to provide better services and tools to our clients. We recently discovered that there isn’t one perfect solution out there that would allow us to manage seemingly disparate campaigns under one umbrella. We invested in this software so we could not only provide more accurate data for our clients, but also help us identify more ways we can give a boost to their digital marketing campaigns moving forward.

This software is part of our effort to continue providing our clients with cutting edge data tools so they can make quicker, more informed decisions. Currently, clients have to skim across several sets of data in order to understand how their digital marketing campaigns are performing. One client might be looking at an AdWords report, another a social media report and yet another combing over email campaign reports. Now, clients who use Threshold for their digital marketing will be able to track the success of their campaigns in one place using ThreshBoard’s reporting and analytics software. Cutting down the time it takes to manage digital marketing increases the time our clients have to focus on filling vacancies and taking care of current residents.

Not only will clients be able to view the results of their campaigns in an easily digestible way, they’ll also be able to compare those results to industry benchmarks. These industry benchmarks simply weren’t available before ThreshBoard. Clients will now see their campaign results in real-time and immediately know how they stack up against the competition.

The up-to-the-minute data and benchmarking makes Threshold much more valuable than reporting that simply measures engagement or costs per click. We will be able to see how one campaign affects the other campaigns using one tool, instead of having to review separate reports to get those answers.  Plus, ThreshBoard was created by residential industry experts, for clients who need multifamily and student housing marketing. In short, ThreshBoard was made to fill vacancies.