The brand is the keystone of any communications plan. The first and most critical step of our marketing strategy is to define your brand.
Only once we define a company’s brand can we begin the marketing process. The final outcome must always support the overall brand aesthetic and brand value. With key messages in hand, we move forward in developing a marketing plan and materials to project your brand effectively across all mediums.
Our VIP (Very Important Property) program helps properties that need extra attention. VIP consultants perform in-depth market research and train leasing agents on the best ways to fill beds.
Our student housing experts conduct focus groups to obtaining an impartial perspective on specific market demographics and feasibility. Student intercept surveys and market research are also ways to ensure we’re developing precisely targeted messaging and marketing strategies.
Our crisis communication experts have seen and handle it all. We take care of media relations, press releases and consulting in the event of a crisis at your property.