We Get Their Attention.

RESIDENTIAL MARKETING EXPERTS

Digital Marketing

Does your community need a digital marketing boost? Is your website ready for a makeover?

Threshold Agency’s digital team builds digital marketing solutions that are effective, measurable and look amazing across all devices. From SEO and PPC to nurture campaigns, we drive traffic to your location so you can focus on closing and enhancing your resident experience.

Let Threshold Get You Dialed-In Today!

WEB DESIGN & DEVELOPMENT

When it comes to creating a website that works for you, there’s more to it than aesthetic (which is a must). There’s also the content strategy, the search engine optimization transition strategy (what happens to your old website search mojo when you launch a new site) and the ongoing digital marketing solutions that help people FIND your community.

With Threshold’s multifamily, student housing and senior living websites you get the best of both worlds. Beautiful design. Smart strategy. Together at last.


    Here is what you get:
  • Responsive website design & development
  • Search friendly strategy
  • Choice of an affordable Inception Website or custom solution
  • Integration with RealPage, Yardi, and more
  • Ability to track prospects from lead to lease
  • Dedicated account team

SEARCH ENGINE OPTIMIZATION (SEO)

Do you have a clear SEO strategy? Does your new website have a smart redirect plan?

With web traffic growing exponentially via desktop, tablet and mobile, having a smart strategy is critical for the success of your digital marketing plan. Threshold’s team will analyze your existing website traffic and structure to ensure any new site doesn’t lose your existing website mojo. We will also help establish a search guide for your new development’s website.

We know what matters and why. Call us today for a free consultation.

PAY PER CLICK (PPC) ADVERTISING

Paid advertising is changing dramatically in the world of Google. Because it represents nearly 80% of search traffic today, our knowledge of those changes makes Threshold Agency the go-to for your paid advertising needs. We won’t "set it and forget it". We also won’t leave you in the dark as to the keywords we’re targeting and how the overall campaigns are performing. We work as your partner to ensure your advertising and your website are in sync and performing at optimal levels.


    With Threshold you’ll receive:
  • Paid search strategy, keyword and budget recommendations
  • On-going management of your campaign
  • Monthly reporting and account calls
  • Display & remarketing campaign management
  • Landing page creation to improve quality scores
  • Social advertising solutions targeted to your demographic

GEOTARGETING

The magic of the digital age is being able to target your demographic at the perfect moment. Threshold’s digital team will not only help increase your traffic and lease velocity, but also help improve your brand awareness through our geo-targeted mobile display solution. By identifying the right radius around hot spots for your community, we can feed customized mobile display banners to your customers at any time of day.


    Our team will deliver the analytics to prove the results.
  • Targeted ads that speak to your demographic
  • Mobile-rich display ads reach 90% of internet users globally - or in your own neighborhood
  • Daily strategy that allows your ads to show when your traffic is searching at any time day or night
  • Monthly analytics and account management calls to review and recommend strategy
  • Design and deployment of all creative display ads

SOCIAL MEDIA MANAGEMENT

Our Social Media Management service is the go-to solution to boost your social media engagement while allowing your on-site teams to do what they do best - lease vacant apartments. Threshold’s approach is two-fold. We can either be an active coach—much like a fitness trainer at the gym where we create the strategy for success and hold everyone accountable for results, or we can do the strategy and the heavy lifting while you just get to look amazing.


  • Customized content calendar to include local events and lifestyle posts
  • Option of rolling in just Facebook or any other social channel
  • Inclusion in our annual social media survey results, which provide you with key strategy points and a look at how your community performs against industry performance indicators
  • Monthly analytics from a dedicated Social Media Strategist

E-MAIL MARKETING

While this marketing method might get a bad rap, it can be the most effective method to reach your existing prospects. Introducing Threshold's HOLA - your Handy Online Leasing Ambassador.

Our automated online marketing system helps your team follow up with prospects and residents automatically. HOLA frees up your team to focus on the hottest leads and tours while it pushes future residents through your sales funnel.


  • Automated marketing system builds your prospect funnel
  • Strategic content creation to speak to each prospect at the right time
  • Custom HTML E-Mail designs and coding allow you to send through your preferred e-mail system or through ours
  • Analytics show what messages and specials are working through split testing
  • Dedicated account team helps you measure the success of your campaign

VIDEO PRODUCTION

Threshold Agency knows good video. It not only needs to speak to your demographic but also show them something different; a new perspective on the lifestyle your property promises. Video content is an important part of SEO strategy as it builds multimedia channels for your brand and allows you to track analytics. Our videos incorporate drone and still camera technologies to create an end result that stands out from than the normal community "fly throughs".

  • Amenity, model & drone video shoot
  • Post-production editing
  • Music overlay
  • Final video files delivered for in-hands and online use
  • Embed code for Vimeo or YouTube channels

Ready to fly? Contact Threshold today.